Nike and adidas are sportswear companies whose products are very popular around the world, while Nike has the upper hand in sales and sponsorships, Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan.
With Celebrities like Michael Jordan, Drake, Serena Williams e.t.c who are all endorsed to Nike they have helped in re-branding of the shoes being produced by the company.
Nike Jordan and Nike Air from Michael Jordan, OvO from Drake and not forgetting " Roshe "are all examples of exotic shoes with exquisite design from Nike e.t.c
Adidas on the other hand have celebrities like Pharell William, who helped in designing the Well known " Super Star" by Pharell William and Kanye West who switched side to Adidas also launched "Yezzy Boost" to mention few and probably won the shoe of the year for the previous year.
Looking at football or sport in entity Adidas seem to have more players signed to them than Nike. Below is a list of Players endorsed by both brand.
SOCCER
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ADIDAS
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NIKE
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Cristiano
Ronaldo
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Who do you think is winning the market ? Kindly comment to tell us your own view.
Written by Teni